Tatler flew private—on Dodo Airlines, obv—to visit Net-a-Porter's Animal Crossing New Horizons Island for a sneaky peek tour and the debut of a new Isabel Marant collection at Able Sisters. Here's everything we could screengrab—and everything you need to know
Animal Crossing: New Horizons launched on the Nintendo Switch in mid-March this year—timed, by a stroke of fate, to align with a worldwide lockdown, which translated into endless hours of screentime and, in turn, intricate, elaborate gamer-built-out islands in the quirky networked simulation game. In April, Net-a-Porter became one of the first luxury retailers to embrace Animal Crossing's customisation features when the company launched virtual fashion collaborations with Chinese designers and brands including Calvin Luo, staffonly, Short Sentence, Marchen and Shushutong. This week, Net-a-Porter debuted its very own island—currently open on a very select basis to visitors by invitation only—and Tatler was lucky enough to score a private flight (on Dodo Airlines, obv) to the island to check out a brand-new Isabel Marant virtual collection at the Net-a-Porter island outpost of Able Sisters.
While we were on the ground, we snapped as many screengrabs and photos as we could—checking out some key hotspots on the Net-a-Porter Animal Crossing New Horizons island, including: the beach area—which included both lounging spots and a static showcase of some cute swimwear—the Net-a-Porter showroom, Net-a-Runway, Net-a-Beauty, Net-a-Cafe and the Net-a-Sporter gym area.
Hands down, the Net-a-Porter Animal Crossing island visit was the cutest and most fun press day event I've ever attended in my 20 years working in fashion media—the island is not only super-cute and perfectly planned and curated, but it's also full of adorable surprises, glamorous touches, photo opps, and exciting details just waiting to be discovered. Here are some of our favourite highlights.
Arrival flyover of Net-a-Porter's Animal Crossing island
