8 Celebs You Might See At SIHH 2018
1/8 Doutzen Kroes
The gorgeous Dutch model will be at SIHH 2018 for Piaget, the brand for which she stars in a new campaign shot by renowned fashion photographers, Mert & Marcus.
Follow @doutzen on Instagram
2/8 Benedict Cumberbatch
Having just been announced as Jaeger-LeCoultre's newest brand ambassador, you'll be sure to see Doctor Strange strolling around at SIHH 2018.
Follow @benedictcum on Instagram
3/8 Dev Patel
A friend of IWC Schaffhausen, the star of Slumdog Millionaire and Lion has often been spotted at the Swiss watch brand's many dinners and parties.
4/8 Hugh Jackman
Montblanc brand ambassador Hugh Jackman is joined by his fellow brand ambassador from China, Yang Yang, at this year's SIHH.
Follow @thehughjackman on Instagram
5/8 James Marsden
IWC Schaffhausen continues to bring the star power to SIHH 2018 with the studly Westworld star, James Marsden.
Follow @james_marsden on Instagram
See also: James Marsden As A Watch Collector
6/8 Ryan Reynolds
A fellow brand ambassador for Piaget in 2018, Deadpool star Ryan Reynolds will be making some booth visits at SIHH 2018.
Follow @vancityreynolds on Instagram
7/8 Lewis Hamilton
British Formula 1 driver and IWC brand ambassador Lewis Hamilton will likely be attending the IWC Gala at SIHH 2018.
See also: Nico Rosberg On His Rivalry With Lewis Hamilton
8/8 Adriana Lima
Sultry supermodel Adriana Lima is also a close friend of IWC Schaffhausen, and will likely be attending the brand's gala dinner.
Follow @adrianalima on Instagram
Live from SIHH 2018
Hong Kong Tatler's watches and jewellery team are live on location at SIHH 2018. Be sure to follow @hongkongtatler on Instagram for real-time updates, celebrity run-ins and watch launches at the luxury watch fair.
The 28th Salon International de la Haute Horlogerie takes place in Geneva from January 15-19, 2018; for more information visit sihh.org