8 Celebs You Might See At SIHH 2018
The gorgeous Dutch model will be at SIHH 2018 for Piaget, the brand for which she stars in a new campaign shot by renowned fashion photographers, Mert & Marcus.
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Having just been announced as Jaeger-LeCoultre's newest brand ambassador, you'll be sure to see Doctor Strange strolling around at SIHH 2018.
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A friend of IWC Schaffhausen, the star of Slumdog Millionaire and Lion has often been spotted at the Swiss watch brand's many dinners and parties.
Montblanc brand ambassador Hugh Jackman is joined by his fellow brand ambassador from China, Yang Yang, at this year's SIHH.
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IWC Schaffhausen continues to bring the star power to SIHH 2018 with the studly Westworld star, James Marsden.
Follow @james_marsden on Instagram
See also: James Marsden As A Watch Collector
A fellow brand ambassador for Piaget in 2018, Deadpool star Ryan Reynolds will be making some booth visits at SIHH 2018.
Follow @vancityreynolds on Instagram
British Formula 1 driver and IWC brand ambassador Lewis Hamilton will likely be attending the IWC Gala at SIHH 2018.
See also: Nico Rosberg On His Rivalry With Lewis Hamilton
Sultry supermodel Adriana Lima is also a close friend of IWC Schaffhausen, and will likely be attending the brand's gala dinner.
Follow @adrianalima on Instagram
Live from SIHH 2018
Hong Kong Tatler's watches and jewellery team are live on location at SIHH 2018. Be sure to follow @hongkongtatler on Instagram for real-time updates, celebrity run-ins and watch launches at the luxury watch fair.
The 28th Salon International de la Haute Horlogerie takes place in Geneva from January 15-19, 2018; for more information visit sihh.org