Besides all the watch launches at SIHH 2018, keep your eyes peeled for an array of glittering celebrities and A-listers who will be at the luxury watch fair

1. Doutzen Kroes

Tatler Asia
Above Photo: Courtesy of Piaget

The gorgeous Dutch model will be at SIHH 2018 for Piaget, the brand for which she stars in a new campaign shot by renowned fashion photographers, Mert & Marcus.

Follow @doutzen on Instagram

2. Benedict Cumberbatch

Tatler Asia
Above Photo: Courtesy of Jaeger-LeCoultre

Having just been announced as Jaeger-LeCoultre's newest brand ambassador, you'll be sure to see Doctor Strange strolling around at SIHH 2018.

Follow @benedictcum on Instagram

3. Dev Patel

Tatler Asia
Above Photo: Courtesy of Fashion Sizzle

A friend of IWC Schaffhausen, the star of Slumdog Millionaire and Lion has often been spotted at the Swiss watch brand's many dinners and parties. 

4. Hugh Jackman

Tatler Asia
Above Photo: Courtesy of Montblanc

Montblanc brand ambassador Hugh Jackman is joined by his fellow brand ambassador from China, Yang Yang, at this year's SIHH.

Follow @thehughjackman on Instagram

5. James Marsden

Tatler Asia
Above Photo: Courtesy of IWC Schaffhausen

IWC Schaffhausen continues to bring the star power to SIHH 2018 with the studly Westworld star, James Marsden. 

Follow @james_marsden on Instagram

See also: James Marsden As A Watch Collector

6. Ryan Reynolds

Tatler Asia
Above Photo: Courtesy of Piaget

A fellow brand ambassador for Piaget in 2018, Deadpool star Ryan Reynolds will be making some booth visits at SIHH 2018.

Follow @vancityreynolds on Instagram

7. Lewis Hamilton

Tatler Asia
Above Photo: Rex/Shutterstock

British Formula 1 driver and IWC brand ambassador Lewis Hamilton will likely be attending the IWC Gala at SIHH 2018.

See also: Nico Rosberg On His Rivalry With Lewis Hamilton

8. Adriana Lima

Tatler Asia
Above Photo: Courtesy of IWC Schaffhausen

Sultry supermodel Adriana Lima is also a close friend of IWC Schaffhausen, and will likely be attending the brand's gala dinner. 

Follow @adrianalima on Instagram


Live from SIHH 2018

Hong Kong Tatler's watches and jewellery team are live on location at SIHH 2018. Be sure to follow @hongkongtatler on Instagram for real-time updates, celebrity run-ins and watch launches at the luxury watch fair.

The 28th Salon International de la Haute Horlogerie takes place in Geneva from January 15-19, 2018; for more information visit sihh.org

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