1. Kawaii Fashion (the early 2010s)
Before the Korean Wave, there was a time when Hong Kong people loved everything Japanese related—from movies, music to food and fashion. The kawaii aesthetic was particularly well-loved in the city, where shops sold an abundance of frilly baby pink dresses and lolita style blouses. The girly dresses were always paired with big circle contact lenses and enhanced eye-enlarging makeup for an innocent, doll-like head-to-toe look.